Specialised & digital

A business website that's wired to the business, not a brochure off to the side.

Farexa Website gives each tenant public pages with SEO fields and a custom domain — and because it's part of the ERP, the catalogue it shows and the inquiries it captures are the same records sales and CRM already use.

Why most business sites are islands

Most business websites are islands: built in one tool, disconnected from the system that runs the business, and stale the moment a price or a product changes. Farexa Website is part of the platform, so the site isn't a separate copy of the business — it's a public window onto it. Pages are built in sections, published under your own domain, and carry SEO fields so the site can actually be found rather than just existing.

The connection is the point. Your catalogue can show on the site from the same products the rest of the platform knows, and an inquiry submitted on a public page lands as a record — a lead with a source that CRM and sales can act on, not an email in a shared inbox. Offers published as promotions can surface to visitors, so the site is a place customers do something, not just read.

It's the digital front of an operating business: your domain, your pages, your SEO, and your catalogue, kept honest by being the same system that takes the order after someone inquires. A website that's part of the business beats a brochure that's a snapshot of it.

Key features

What the site gives you.

Public pages in sections

Build public pages from sections and publish them as your site.

Your own domain

Publish under a custom domain, so the site is yours rather than a sub-page.

SEO fields

Set SEO fields on pages so the site can be found, not just built.

Catalogue on the site

Show products from the same catalogue the rest of the platform uses.

Inquiry capture to a record

Public inquiries land as records — leads CRM and sales can act on.

Published offers

Surface promotions and offers to visitors, so the site drives action.

Booking landing where relevant

For appointment businesses, the public booking page lives on the same site.

Part of the ERP

The site shares records with sales and CRM, so it's never a stale separate copy.

How it works

From page to captured lead.

01 Build the pages. Compose public pages from sections and set their SEO fields.
02 Publish under your domain. Publish the site to your own custom domain.
03 Show catalogue and offers. Surface your products and published promotions so visitors can act.
04 Capture inquiries. Inquiries from the site land as lead records with a source.
05 Hand off to sales. Leads become customers and orders in the same platform — no re-entry.
Who it's for

Who runs their site here.

Works with

What the site connects to.

  • Marketing — The website is the anchor of the tenant's marketing reach.
  • CRM — Website inquiries become customer records with a lead source.
  • Promotions — Published offers surface on the site.
  • Appointments — Public booking pages live on the site.
  • Sales — The orders that follow a captured inquiry.
FAQ

What owners ask about the site.

Can I use my own domain?

Yes. Public pages are built in sections and published under your own custom domain, so the site is genuinely yours rather than a sub-page of someone else's.

Is the site good for SEO?

Pages carry SEO fields so the site can be found rather than just built. Because the pages are server-rendered public pages, they're crawlable, and you control the metadata that helps them rank.

Does the website connect to the rest of the business?

Yes — that's the whole point. The catalogue it shows comes from the same products the platform uses, and inquiries land as lead records CRM and sales act on. The site is a public window onto the business, not a separate, stale copy.

What happens when someone inquires?

The inquiry lands as a lead record with a source, so it enters CRM and can become a customer and an order in the same platform — rather than sitting as an email in a shared inbox.

Can customers book or see offers on the site?

Yes. Published promotions can surface to visitors, and for appointment businesses the public booking page lives on the same site, so the website is somewhere customers do something, not just read.

Put your website inside the business.

Book a walkthrough and see public pages, your catalogue, and inquiry capture wired to sales and CRM.